About

My name is Eric Druckenmiller. Storytellers, magicians, and master idea-wranglers - that’s the company I’ve been lucky enough to keep for over 20 years in marketing and advertising. My mission? To tackle challenges head-on, deconstructing and reconstructing ideas into something extraordinary.

Dedicated to righting the ship, injecting humanity and creativity back into the heart of every narrative - I strive to be courageous and authentic, driving genuine change. My ethos is simple yet powerful: care deeply, innovate bravely, and always strive to make a meaningful difference without leaving a negative footprint on our world.

  • Craft "shiny objects" (campaigns) to influence behavior, usually buying. Involves creative, engagement, and execution tactics. Think fun, rule-breaking, and audience immersion.

  • Build a brand's "vibe" and story. Define its audience, values, key messages, and visual identity across all touchpoints. Think consistent world-building and clear communication.

  • Discover a company's "why" and "how." It's the vision, mission, and rallying cry that guides all decisions, from R&D to marketing. Requires "total infusion" aligning culture and business models with the purpose. Think challenging, transformative, and authentic impact.

  • Shape cultural contexts to inspire action. "Light up nodes" of culture around a topic to create a surround sound that drives change. Requires deep cultural understanding, strong connections, and often significant resources. Think powerful, strategic storytelling for good.

Toolshed.

Knight & Knave is also an idea incubator. It's where horse reins solved for sore backs on road bikes, laundry detergents are infused with aromatherapy, an eco-mediation app connects people to water sources to protect, and books are written for single dads to navigate the unknown. Here, creativity meets functionality, birthing products that aren't just useful but resonate deeply with everyday lives. Each project embodies my commitment to humanity, sustainability, and ingenuity.

Inquire Today.

Think your brand could use a sprinkle of magic? Say hello to connect with Knight & Knave for your strategic and creative needs.