Timothy Leary stood in front of a crowd in ’67 and said this simple phrase. It stuck. And sparked a revolution.
It wasn’t just about breaking rules—it was about breaking free. Waking up to new possibilities. Engaging with the world in wild and purposeful ways. Leaving behind the sameness and noise to create something bold, something deliberate.
The irony is that the phrase came from a playful twist of a Pepsi jingle, casually flipped over lunch from an ad guy to Leary. A spark of marketing mischief transformed into something revolutionary.
At Knight & Knave, we believe in those sparks. Sometimes it’s a simple idea, reimagined. Sometimes it’s a bold call to action. But always, it’s about aiming for the kind of work that sticks, inspires, and changes the way people see the world—or at least their corner of it.
About
Knight & Knave is me—a creative problem-solver with decades of experience and a network of trusted allies.
I offer a wide range of creative and strategy solutions - whether you need sharp, quick fixes or a vision that guides you for the long haul.
And when I’m not helping brands think bigger and move faster, I’m creating things I want to see in the world—ideas that bring a little more meaning, beauty, and boldness to life.
